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Research papers

Owning Inspiration

Enabling inspiration for its users is the core of Pinterest?s mission, and it is always actively exploring new and innovative ways to measure this mandate. In 2021, Pinterest approached Firefish with a unique challenge; to understand inspiration and...

Catalogue: Congress 2023
Authors: Daron Sharps, Martyn Hill
September 27, 2023
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Citation

Sharps and Hill (2023a, September 27). Owning Inspiration. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/owning-inspiration


Research papers

ChatGPT, What?s All the Fuss?

In just a few short months, access to revolutionary new Artificial Intelligence (AI) tools has fundamentally shifted the way that thousands of companies conduct business, and as a fundamentally technology-driven industry, market research is changing...

Catalogue: Congress 2023
Authors: Sandy Casey, Tim Brewer
September 27, 2023
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Citation

Casey and Brewer (2023a, September 27). ChatGPT, What?s All the Fuss?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/chatgpt-what-s-all-the-fuss


Videos

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
September 27, 2023
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Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale-12171


Videos

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
Company: IPSOS
September 27, 2023
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Citation

Carre and Wittmann (2023a, September 27). Human or AI?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/human-or-ai-12194


Videos

ChatGPT, What?s All the Fuss?

In just a few short months, access to revolutionary new Artificial Intelligence (AI) tools has fundamentally shifted the way that thousands of companies conduct business, and as a fundamentally technology-driven industry, market research is changing...

Catalogue: Congress 2023
Authors: Sandy Casey, Tim Brewer
September 27, 2023
×

Citation

Casey and Brewer (2023a, September 27). ChatGPT, What?s All the Fuss?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/chatgpt-what-s-all-the-fuss-12189


Videos

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
Company: Google
September 27, 2023
×

Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale-12170


Research papers

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
September 27, 2023
×

Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale


Research papers

The Future of Research is Here

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and...

Catalogue: Latin America 2023
Authors: Claudia Sciarretta, Paulina Castillo
Company: PepsiCo
April 25, 2023
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Citation

Sciarretta and Castillo (2023a, April 25). The Future of Research is Here . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-of-research-is-here-

The Future of Research is Here

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and...

Catalogue: Latin America 2023
Authors: Claudia Sciarretta, Paulina Castillo
April 25, 2023
×

Citation

Sciarretta and Castillo (2023a, April 25). The Future of Research is Here . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-of-research-is-here--12068